Re-Target your Most Engaged Audiences
Facebook Pixel for Thrive Quiz Builder from Thrive Themes allows you to laser target your audience of highly engaged prospects by creating a custom event for every quiz answer that your prospect gives.
Ideal for using Facebook custom audiences to segment your prospects based on interest.
This WordPress plugin connects your Facebook Pixel to the Thrive Quiz Builder from Thrive Themes. – allowing marketers to track, inside of Facebook, what people are doing with their quiz. A simple must have if you are using the Thrive Quiz Builder to drive social shares and facebook engagement.
What does it do?
Thrive Quiz Builder is a single-page application, meaning the facebook pixel doesn’t fire when people answer questions – only when the page changes at the end of the quiz. This means that while Facebook can tell that someone has landed on your quiz, and even that they have completed it – there’s little insight about the answers your prospects have given.
As a marketer, you know that each answer allows you to segment and target your audience even better.
By hooking into the back-end data calls, the plugin is able to detect exactly which questions your prospect is answering – and fires a unique event for each one. You can then go into your Facebook Ads Manager and create a “custom audience” containing only those prospects who answer a question a certain way.
In the example video, I show you how to target “cat lovers”, “pizza lovers”, and “dog lovers”. You can then target your potential customers with the content your prospect is most interested in.
With the Facebook Pixel addon, your Facebook pixel gets detailed data on every action by everyone taking your quiz.
You can find out more about how to setup Facebook Custom Audiences from Facebook.
Watch the video to understand how it works and what data you will receive in your facebook account.
After purchase, you will receive a link to download the plugin which you can then install via the WordPress Plugin manager.